This is why we are talking about Asian tourism!

The Asian market is unlike any other, on account not only of size and distance but also, and primarily, of cultural differences in the realm of both personal and business relations. Europe is a favourite destination for Asians, but for a variety of reasons Greece has never won the market share it would seem to merit based on surveys of Asian travellers.

The PHILOXENIA conference is designed to explore the trends of this new tourist market and its interest for this country, so as to facilitate procedures and establish the preconditions considered necessary in order to attract substantial inflows of tourists from Asian countries.